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APRIL 2020

“Now’s the time to add value and be a resource for your customers, former customers, and prospects. “How can I help?” should be your go-to question.”

- Kristie Jones, Principal

Be Rebound Ready. Strategies to Position your Company for a Bounce Back.

Last week I had the opportunity to moderate a panel discussion with John True, Managing Partner at Cultivation Capital and Adam Weber, Co-founder of Emplify, an employee engagement company, around strategies executives need to take now to position their companies for a bounce back. Here are the key takeaways from that discussion.

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Prospecting During Times of Uncertainty

I did a webinar on March 26th with the above title. 450 attendees showed up LIVE to listen in. This was a clear indication to me that, as I suspected, sales leaders and sales reps were scared, uncertain, and looking for help! Check out my Blog post, Webinar, Slide Deck and an article I was featured in to help you feel more comfortable about prospecting during this time.

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Prospecting During a Pandemic

The coronavirus (COVID-19) pandemic has had a devastating impact on many business owners who’ve experienced significant declines in sales and revenue. The uncertainty of the long-term impact of the pandemic on the economy has many questioning how to mitigate the damage and save their businesses. How can they adapt to what may be a “new normal?”

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Recent Webinars

In addition to the Prospecting During Uncertain Times webinar (above), I have hosted other “Covid” webinars to offer sales reps and sales leaders best practices, tips, and support. Here are 2 others you might enjoy:

Be Rebound Ready. Take Action Now to Position your Company for a Bounce Back - Live Panel Discussion with John True and Adam Weber

Founders, Owners, and Executives – The actions you take today will impact how and how quickly you’ll rebound from the current economic challenge. Those decisions can be the difference between thriving and just surviving in a post-COVID world.

Join me for a panel discussion with John True, Managing Partner at Cultivation Capital and Adam Weber, Co-founder and Chief People Officer of Emplify to discuss the actions companies need to take NOW to ensure they are “Rebound Ready” post-COVID.

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In Uncertain Times, Companies Need a Startup Mentality

These are uncomfortable and uncertain times.

Overnight we went from a country with the Dow over 29,000, an unemployment rate under 3% and most companies seeing very healthy YoY growth rates. Now we are facing a very different reality.

I believe companies that are adaptable, innovative, resilient, and understand the need to “SELL” our way out of this will have the best chance of coming out ahead in the next few weeks. Startups live in a world of uncertainty every day. They pivot, work with a sense of urgency, and embracing failure. These are the characteristics more mature companies will need to adopt to survive the current crisis.

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Upcoming Tech Events

Capital Innovators Virtual Demo Day

May 5, 2020 | 12:30pm-3:30pm
Virtual Meeting

Given the growing concern with COVID-19 Demo Day and InvestMidwest will be conducted virtually. The virtual event will open on May 5 and one-on-one meetings between investors and the startups will be hosted on May 7.

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The Sales Acceleration Strategy

We are helping Founders accelerate revenue by:

» Evaluating current people, processes, and tools.

» Strategizing a more effective and efficient course of action.

» Executing on the strategies we believe will have the greatest impact on revenue in the shortest amount of time.

Let us know if we can help you in 2020!