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Gifts via Direct Mail

SDRs and AEs are working hard to personalize their message to prospects. Like the commercial says, “What better way to say I love you than with flowers.” Everyone loves to get something special in the mail.

Companies like Greetable and Sendoso have made this so easy for representatives and companies by doing all the work for you.

If you’re going to send a gift, follow these tips:

  • Make it relevant and personal - Do some research on your prospect or customer to learn how they spend their free time and tie a gift to their hobby or passion.
  • Attach a personal note. This isn’t the time for a sales pitch or to ask for something in return! Be altruistic.
  • Don’t overspend. $10- $25 is plenty to let them know you’re interesting is building a relationship.